One of the enduring features of an unexpected downturn is that it can instantly highlight glaring weaknesses for an otherwise successful business. During good times and expansions, it is easy to ignore unnecessary expenses, bloated payroll, and overly optimistic income assumptions. When the economy experiences an unexpected turn for the worse, expenses can be slashed, payroll trimmed, and income assumptions become more realistic.
Business cycles will be with us always, but some businesses will not be part of any recovery. Who will survive and who will falter?