As Chief Operating Officer, Jeff keeps Modernize Wealth purring. Jeff has watched his dad, John, care for the financial well-being of his clients his entire life, so joining the family business in 2016 was a natural decision.

Jeff has responsibility for all internal systems, operations, and processes at Modernize Wealth, delivering the first-rate experience that our clients enjoy.

Jeff earned a degree at Arizona State University’s W.P. Carey School of Business. He also studied Economics at ASU, while developing his skills in customer service.

When not at work, Jeff enjoys spending time with his family. He and his wife, Andrea, are the proud parents of two dogs, Goofy and Tigger. Jeff is also an avid lacrosse fan; he enjoys volunteering as a coach.

Jeff shares the entire Hebert family desire to help other families achieve generational wealth. By performing his role so well, Jeff allows his elder brother, Brandon, and father, John, to concentrate on their responsibilities as Modernize Wealth advisors.